Flipkart 11th Big Billion Days (BBD) sale has kicked off, promising customers an extraordinary and captivating shopping journey. Behind the scenes, a well-oiled machine of dedicated individuals and cutting-edge technology ensures prompt deliveries and enriching customer interactions. Hindustan Times recently interviewed Ravi Krishnan, Product Head of Category Experiences and New Channels, and Neha Agrahari, Senior Director and Head of Video Commerce, to delve into the innovative features and customer engagement strategies introduced this year.
Personalisation and Immersive Experiences
Krishnan underscored the significance of personalisation and immersive experiences. Flipkart’s teams strive to ensure that each purchase is seamless and tailored to the individual. The platform provides enhanced personalisation at every stage of the shopping process.
Immersive Features
To overcome the challenges of online shopping, Flipkart has rolled out the following features:
– 3D and Augmented Reality Viewing: Around 80% of high-value category products, such as TVs, phones, appliances, and two-wheelers, now offer 3D-enabled viewing.
– Category-Specific Visualization: Customers can now virtually try on makeup or visualise smartwatches before making a purchase.
– Generative AI Explainer Videos: Automated videos showcase products and their features.
– Video-Based Assistance: Customers can connect with video agents for significant purchases.
Video Commerce
Agrahari delved into the revamped video commerce experience, which allows users to establish personal connections with sellers. This includes the following features:
– Live Commerce: Presenters showcase products in real-time, enabling customers to engage in live chats and interactions.
– Catalogue and Shoppable Videos: Product-specific videos are readily accessible.
– Influencer and Model Showcases: These features aim to build trust and ignite shopping enthusiasm.
Customer Response and Future Plans
The response to video commerce has been overwhelmingly positive, with high levels of customer interaction. Flipkart is dedicated to creating a platform that fosters seamless engagement between sellers and users.
Employee Spirit and Commitment
The teams at Flipkart are driven by a spirit of continuous innovation and a steadfast commitment to customer experiences. Krishnan and Agrahari expressed their enthusiasm for the future of shopping, emphasising the importance of social connections, community, and enjoyable experiences.
Key Takeaways
– Flipkart’s Big Billion Days sale offers captivating experiences and innovative features.
– Personalization and immersive experiences are central to the shopping experience.
– Video commerce facilitates seamless engagement between sellers and users.
– Flipkart aims to create a shopping experience driven by social connections and community.
