Bharti Airtel has introduced India’s initial network-based, AI-powered spam detection system to address the escalating problem of unsolicited calls and messages. This innovative tool delivers real-time alerts for suspected spam calls and SMSs to customers at no extra charge.
Key Features of Airtel’s Spam Detection System:
1. Dual-Layer Protection: The system utilises network and IT system filters.
2. Real-Time Processing: It examines 1.5 billion messages and 2.5 billion calls daily in just two milliseconds.
3. AI-Powered: It assesses 1 trillion records in real time to pinpoint and block potential spam.
4. Automatic Activation: Customers don’t need to make a service request or download an app.
5. Advanced Algorithm: It categorises calls and SMSs as “Suspected SPAM” based on sender patterns, frequency, and call duration.
How Airtel’s Spam Detection System Works:
1. Data Analysis: The system analyses large volumes of data to detect spam behaviour.
2. Blacklisted URLs: It scans every SMS in real-time to prevent customers from clicking on malicious links.
3. Unusual Behavior Detection: It flags frequent changes in International Mobile Equipment Identity (IMEI) to prevent fraud.
Benefits to Customers:
1. Enhanced Security: Real-time alerts for suspected spam calls and SMSs.
2. No Additional Cost: The service is free for all Airtel customers.
3. Convenience: No need to download apps or request services.
Gopal Vittal, MD and CEO of Bharti Airtel, stated:
“Our AI-powered spam detection system is a game-changer in the fight against unsolicited calls and messages. We process an astounding 1.5 billion messages and 2.5 billion calls daily, and our solution has successfully identified 100 million potential spam calls and 3 million spam SMSs each day.”
Airtel’s Commitment to Customer Protection:
1. Customer Security: Airtel’s top priority.
2. Continuous Innovation: Airtel invests in advanced technologies to stay ahead of spam and fraud threats.
By introducing this state-of-the-art spam detection system, Airtel reaffirms its dedication to shielding customers from unwanted calls and messages, improving their overall experience.
